That’s what the FCC Chairman is calling for, in effect. In preparation for dividing the spoils represented by the public airwaves,  FCC Chairman Urges Bold and Aggressive Action on Media ‘Diversity’

Copps urged the 31-member diversity panel – which does not include any conservatives — to “make a real and lasting difference” in boosting minority and female ownership of the media. He also urged the panel to move quickly:

“The window of reform has been pried open, but history teaches us that it is impossible to know how long we will have before it closes again.” He asked the committee to send him its recommendations in four months.

Hurry up, before America notices what’s happening.

Citing the “neglect” of the past eight years, Copps deplored the “shameful state of affairs in which we find ourselves.”

“In a country that is now more than one-third minority, people of color own just over 3 percent of full power commercial TV stations,” he told the diversity panel. “Is it any wonder that issues of interest to the minority community so often don’t get the attention they deserve?  Is it any wonder that minorities are so often stereotyped and caricatured and that the positive contributions of the minority community are so often overlooked?” he asked.

I ask, aren’t you sick of the race card being played everywhere you look?  I thought we were supposed to be beyond judging people by the color of their skin or the shape of their genitalia.

No, no, no, it’s not about race or gender.  It’s all about perceived tenacity:

Full-file review does not directly consider a license applicant’s race. Instead, it closely examines the entire application to see what kind of social or financial “disadvantages” the applicant has successfully overcome.

For example, as noted in an October 2008 FCC staff report, “An individual that has overcome discrimination, or who has overcome disadvantages such as the need to learn a second language, age, physical disabilities, poverty, geographic isolation or perhaps veterans status is likely to have the tenacity to succeed in a media or telecommunications business.”

“Perhaps veterans status?”  A sop if ever there was one.

“The Commission will need to be on solid footing if we are going to think about implementing something like this,” Copps told the panel. In other words, the full-file review strategy must be able to withstand legal challenges.

My emphasis.  They still worry about legality? That’s good to know.

Whatever you do, don’t call it the Fairness Doctrine:

“Before I close, there is one topic that I do not expect this Committee to address—that would be the Fairness Doctrine,” Copps told the panel on May 7.

“Resurrecting the straw man of a bye-gone Fairness Doctrine to deflect this country’s passage to equal opportunity is a kind of issue-mongering that has no place in 21st Century America,” he said.

Because, in the lefty universe, if you don’t call a thing what it is, it no longer is that thing, but is whatever they say it is.  Gets rid of the need to debate and defend their ideas.  Quite a time-saver.  There’s an audience to be educated, you know, and these pesky philosophical debates take up so much energy.

And ignore his resurrection of the conflation of equality of opportunity with equality of outcome, because it’s so, you know, rude.  We must move beyond the ungoverned bruising of feelings that result to the ignored, because of people freely choosing who to listen to, and force them to diversify their listening habits.  It’s for their own good, and has the added advantage that we won’t call them racists any more.  People have a right to be successful and happy, and the audience has an obligation to provide that for them.

Or the audience can turn the radio off.  It won’t do much for their bottom lines, but results?  Who cares?  It’s all about the diversity.

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