The latest in corporate sponsorships:  KFC Colonel and Road Repair Crew Take Advertising to the Streets to Re-‘Fresh’ America’s Pothole-Stricken Roadways

LOUISVILLE, Ky., March 25 /PRNewswire/ — For more than half a century, KFC has “filled up” its fans with the Colonel’s world famous, freshly prepared fried chicken. Today, in a marketing first, KFC is celebrating its continued dedication to freshness by launching a pilot infrastructure renewal program, becoming the first-ever corporate sponsor of “fresh”ly “filled up” potholes in up to five major cities across the U.S.

The KFC Colonel and his professional road repair crew got started in their hometown of Louisville by filling up potholes and re-freshing roads around the city. KFC also issued an open offer to mayors of cities nationwide, asking them to describe their city streets’ state of disrepair. Four of these lucky cities, chosen at random, will receive KFC’s road re-“fresh”ment, promising citizens a smooth drive that is fit for a Colonel.

…KFC-refreshed potholes will be branded via a large stencil that reads “Re-Freshed by KFC” in eye-catching, but non-permanent street chalk.

From Daily Beast

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