Politico reports the game plan for Obama’s army:  Post-Rush: Obama’s message war

Beginning Sunday, the White House will harness every part of the Democratic Party’s machinery to defend President Obama’s budget and portray Republicans as reflexively political, according to party strategists.

A participant in the planning meetings described the push as a successor to Democrats’ message that Rush Limbaugh is the Republican Party leader. “We have exhausted the use of Rush as an attention-getter,” the official said.

David Plouffe, manager of Obama’s presidential race, helped design the strategy, which includes the most extensive activation since November of the campaign’s grassroots network. The database—which includes information for at least 10 million donors, supporters and volunteers—will now be used as a unique tool for governing, with former canvassers now being enlisted to mobilize support for the president’s legislative agenda.

What’s the effort supposed to accomplish?

—First, it could deflect attention from the size of Obama’s budget and blunt attacks on the ambition of his agenda.

“It helps change the conversation from their criticism of the president’s plan,” a top Democratic official said. “If they want to say he’s going to raise taxes in the middle of a recession or he’s got socialist tendencies—none of which we agree with—one of the easy things for us to come back with is: We have tough choices to make right now, and you have nothing to offer.”

—Second, by painting Republicans as politically motivated, the conservative House Democrats known as Blue Dogs may be less likely to side with the GOP.

“As long as they’re seen as reflexively political—saying ‘no’ to everything—the Blue Dog Democrats can say, ‘I don’t agree with everything the president proposes, but at least he has a plan, an outline of what we should be working on,’” the official said.

—Third, Republicans could look like they’re playing politics in a time of crisis, rather than disagreeing based on substance.

The DNC on Saturday issued a “Party of ‘No’ Update” accusing House Republican leaders of “obstructionist rhetoric.”

See any defense of their ideas in all this?  Me neither.

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